There’s a shift happening in aerospace, one that values endurance over speed, precision over noise. Poseidon Aerospace has just raised $11 million in seed funding to develop two next-generation unmanned cargo aircraft: Egret and Heron. Together, they represent a new model for how goods, aid, and resources move through the world.

Where most drone innovation stops at the concept stage, Poseidon is engineering at scale. Egret, their runway-optimized model, and Heron, its amphibious counterpart, are both designed to carry up to two tons of critical cargo to places where infrastructure falls short: humanitarian zones, military logistics, remote industry. It’s aerospace, but reinterpreted through the lens of access and autonomy.

The new language of logistics

At Stala, our work with Poseidon focused on building a brand system that communicates capability through calm: precision without spectacle. Aerospace branding often leans on futurism or visual noise; Poseidon needed a different kind of presence.
The result is a visual identity defined by restraint: heavy, modular typography, industrial color systems, and layouts that prioritize clarity over persuasion. It feels engineered rather than designed, which is exactly the point.

Every line, every grid, every tone of blue carries the logic of the aircraft themselves: intentional, functional, built to endure. The brand doesn’t speak louder than the product. It holds space for it.

A brand built to carry weight

Poseidon’s mission is not to disrupt for attention, but to establish infrastructure for what comes next. Their identity had to balance authority and humility, a system that could live on the side of a hangar or in the precision of a funding deck with equal conviction.
We developed a brand world that behaves like an aircraft: stable, responsive, quietly assertive. Typography mirrors engineering. Spacing feels like air. There’s confidence in how little it needs to prove.

Quiet confidence, visible results

For us, Poseidon’s $11M raise is more than a financial milestone, it’s proof of discipline paying off. The kind of clarity that investors notice because it’s rare.
It signals something we’ve always believed at Stala: when design operates with precision and restraint, it becomes strategy. And strategy, when done right, scales.

Poseidon Aerospace is designing movement for a world that’s running out of runways.
We’re proud to have helped them give that vision a visual form.